Charity / Charities, Fundraising, Giving, Trends

Catch 22 in public fundraising

Reactions to the death of Stephen Hawking reveal a lot about the psychology of giving. Within hours of the news, the Motor Neurone Disease (MND) Association website collapsed under a wave of public donations – a remarkable demonstration that immediacy in perceptions of need is one of the most powerful triggers to give. We see its power in the ever-increasing […]

Giving, Philanthropy, Trends

Slow UK economic growth – does this mean lower giving?

The OECD is predicting slow growth for the UK economy in 2018 and 2019. Short of a miracle, times will be hard and get harder for some. So will those with more wealth give more away?  On past experience, probably not. Philanthropic giving today is like a luxury good. People give more when their income increases. And it’s not only […]