Charities struggling to maintain income before Lockdown

The top fundraising charities  were struggling to maintain funding levels in 2018/19 before the coronovirus lockdown, new data shows.   It reveals there was a fall in income as charities battled on two fronts. One was the impact of high-profile crises in governance and fundraising standards on public perceptions and confidence. The other was the economic and political uncertainty […]

Charity / Charities, Fundraising, Giving, Trends

Catch 22 in public fundraising

Reactions to the death of Stephen Hawking reveal a lot about the psychology of giving. Within hours of the news, the Motor Neurone Disease (MND) Association website collapsed under a wave of public donations – a remarkable demonstration that immediacy in perceptions of need is one of the most powerful triggers to give. We see its power in the ever-increasing […]